Thursday, April 08, 2010

Attention to detail

I was reading this article "Why time stands still at 9:42am on iPhone" while killing time when I should have been working.

Basically, the time is at 9:42 because that's the local time of the launch of the product, with 40 minutes of lead up to the product from when the presentation starts.

Love apple or hate apple, what I got out of the article was a culture committed to detail.

You plan out your presentation so well (and far enough out) that the static images in your presentation are synced with real time.

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